00:00
I like having a female founded company and your partner's female as well? Is that how that's impacted? The impact you're making on the world and even bringing your product to market?
00:19
Yeah, that's a big part of our company. Yeah, that's a big part of our company, and always has been. And it's interesting go back to the early days when we were first trying to design it. And we met with a whole slew of engineers and designers and manufacturers, and they were 100% men, and nothing against you know, that industry. But it was frustrating at times to have a conversation with these male engineers who didn't really understand this problem firsthand. And there were some that just kind of dismissed us. But the ones that actually saw this as as an issue and saw that we could create a solution, those ended up being the ones that we wanted to work with. And so I think, being a female founded, company launched, operated. It's such a part of who we are. And it's the authenticity of the brand that I think, allows us to connect with so many of our customers in such a genuine way like we've been there, we had the problem, you've been there. So we're creating this for you. And it started with the Heel Protector, but we've expanded the product line to include all kinds of other shoe and foot care solutions. And each one of those solutions has has had the same sort of ethos, which is we had this problem, whether it's blisters or stinky shoes, and we're creating a solution for you. So there's always been this level of authenticity that I think allows us to connect with our customers in a really meaningful way.