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June 26, 2023
John Rizvi, Esq.

Your Brand is Not Enough to Impress a Shark

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The Patent Professor: Your brand is not enough to impress a shark.

Shark: What's the difference between your stuff and the millions of other products—

Shark: Wait, let me answer: nothing.

Contestant: No, that's not true actually.

Shark: Well, what is it?

Contestant: So, the difference is: it's a brand. You also—

Shark: I don’t know that you Kinny Couture brand, not at $90,000 a year in sales. You have no brand.

The Patent Professor: You're going to have to set yourself apart from the competition, and the brand is not enough. A competitor, perhaps one with deep pockets, is going to be able to outspend you and out-market you, and get around your rights. What sharks want to see is: Do you have proprietary rights? Do you have something that gives you exclusive rights to your idea that nobody else can take?

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At the law offices of John Rizvi, P.A. - The Idea Attorneys®, we have dedicated our practice exclusively to securing and preserving the intellectual property rights of our clients, including patent, trademark, copyright, trade secret, unfair competition, and franchising matters.
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