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What is a trademark? A trademark is any word, phrase symbol or design, which identifies and distinguishes a company's goods or services from those of its competitors. Some famous examples of trademarks or Kodak, the golden arches of McDonald's, and the Nike symbol. Trademarks are made up of both service marks which identify services and trademarks which are used on goods and products. Commonly both are referred to simply as trademarks. Let's talk about the categories of trademarks. brand names, words used by a company to identify their product or company name, or service. Well known examples include Coca Cola, McDonald's, and Microsoft. Slogans catchphrases used to identify a product or service. Some well known examples, we bring good things to life by General Electric soup is good food by Campbell, and don't leave home without it. American Express logos. designs are graphical images associated with a product or service. Well known examples, again include the swoosh, mark by Nike and the flag logo used by Microsoft. I hope that this quick overview has been helpful. If you have a company name or product brand that you want to protect, reach out to me, your partner in innovating John Rizvi.