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May 30, 2023
John Rizvi, Esq.

Use Your Trademark Appropriately

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Many business owners are confused about the proper way to use their company brand or product brand names so that their trademark rights are not lost. Here's the key to proper use. Use your trademark as an adjective. It trademark is an adjective and should only be used as an adjective. A mark should not be used as a noun or verb. Trademark should never be pluralized or used in a possessive form. Generic newness or unintentional abandonment can occur if a trademark is used as a non agitated. For this reason, the owners of marks such as Coke, Kleenex, Xerox and FedEx expend considerable efforts to educate the public concerning the proper use of their trademarks. One way to ensure that a mark is used in proper adjective or context is to follow each use with the generic now for the product identify, for example, generic terms for the trademark product and services mentioned in the preceding paragraph, or soft drink, facial tissues, photocopier and overnight courier service. Using these terms after the marks makes them adjectives rather than nouns, using the word brand after a mark and before the generic product name, further guards against non adjective or use. I hope this trademark quick lesson has been helpful. contact me with any questions or if you'd like to take the next step in securing your company or product name, your partner in innovating John Rizvi.

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