00:00
If I decide you know what I believe in this idea, I want to patent it. So I ended up calling I went on the internet and I looked up at Martin Hubbell, three A rated law firms here in Atlanta. I called them on the phone. I said, I'd like to make an appointment. I took my lucky red backpack and I went to each one of the calls. And the first one that I went to, later admitted to me that he thought my idea was so bad that he thought I had been sent by Candid Camera.
00:29
Okay, so this is why patent attorneys are, you have to be careful about who you go to. There's some patent attorneys that have this viewpoint that an idea needs to be like a flux capacitor before they can, it can be protected. That's not true at all. Some of the most successful profitable ideas are simple, everyday alterations of stuff that already exist. Now, Sara Blakely, of course, is one of the world's richest billionaires. And so her idea did have potential. It's unfortunate that it wasn't seen by the patent attorney she met with