Should I Apply for a Trademark & Patent at the Same Time? Is a Patent or Trademark More Important?

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Should you obtain a trademark at the same time you obtain or file for a patent? Yes, so the different there's differences between trademarks and patents. So trademarks protect the brand. And even though my my nickname is the patent professor, I do just as many trademark applications as patents. I think that patent and trademark professor is just too much of a mouthful. So I'm the patent professor, but I do trademarks. In my view, that trademark is important, but not but if you have to choose between the two, I will protect the underlying idea because if you protect the idea, nobody can can compete with you no matter what they call their their compact, competing product. But if all you do is protect the name, a large company with the marketing funds can jump ahead of you and start competing and they'll be able to get around your rights