I first started the company, we were very reluctant to really talk about us and share our story, we thought it was all about the product. And we couldn't have been more wrong because really a consumer gets excited about our brand when they really know the background of the brand. And I myself too, if I learned why if founders created a product or company, it really, it's memorable. And oftentimes, it makes me want to buy that product or be more loyal to that brand. So I think for any founder out there any inventor that's maybe feeling a little bit of that reluctance, I would say embrace it, you know, it's all about you. And you're you see the need, and you're creating the solution. I think that's a really important point to really embrace.
Yeah, and the world has changed in that regard. Because there was a time when companies would try hard to not put a face behind their products. Right. But that's not that's in because I guess you would appear smaller, perhaps but that's not the case anymore. I mean, look at Elon Musk with with his ideas. Look at Steve Jobs. I mean, these these days, the founders I mean, Apple was not a small company by any stretch, but under being associated with the company, especially if it's a new idea that's basically changing in industry. People want to know what prompted it