At Last!

A Clear and Simple Guide to Patenting

Available for less than a single Café Latte at Starbucks®
(in other words, only $3 for shipping & handling)

Do you have an idea you’d like to protect?

I’m John Rizvi, Registered Patent Attorney and author of the audiobook Patent Protection: A Practical Guide For Inventors. In my complete guide to the patenting process, I show you how to “build locks and chains and fences and security alarm systems for the imagination. ” And, I do it in plain, simple English, not the complicated legalese and gobbledygook typical in the patenting industry.

Since I’m also an Adjunct Professor who has taught patent law for the last nine years, I’ve developed an easy-to-follow teaching style that I use to take you through the patenting process step-by-step with clear, real-world illustrations to bring the material to life in a meaningful way.

Patent Protection: A Practical Guide For Inventors is available at bookstores and online for $29.95. However, I offer it here at only the cost of shipping ($3) for two reasons:

• In sharing the wealth of expertise I’ve gained over the last twelve years, I would like you to consider working with me to patent your idea.
• Having worked with thousands of inventors over the past 12 years, I recognized the need for an informative on-hand guide to answer vital questions and make the patenting process easy-to-understand.

Do you want to know if your idea is good enough or original enough to patent? Or, do you want to know exactly what is and what is not patentable? Or what kind of patent your invention needs? My guide is an inventor’s vital companion, spelling out the differences between patents, trademarks, and copyrights, as well as clearly describing the four classes of patents and the patentability requirements for the two main patent types: utility and design.

Some inventors worry that their idea is not patentable because it is not as pioneering as, say, Franklin’s discovery of electricity or the Wright Brother’s airplane.

Yet, wholly original inventions are rare. Most patentable ideas are simply an improvement on something that already exists. You don’t have to invent a time machine to profit from your idea. Consider the coffee cup sleeve, in-line skate, or THE CLUB steering wheel lock - small but handy improvements to existing ideas. And, they’re generating millions of dollars per year in royalty payments. “Average” people come up with new tools and techniques to make life easier or more productive, interesting, or (at the very least) entertaining.

I focus exclusively on patent law and other “intellectual property” (in other words the ideas, or products, of our creativity), and I see so-called ordinary folks come up with useful, profitable innovations in all kinds of industries. Patent law is my passion, and you’ll see that come through in Patent Protection: A Practical Guide For Inventors.

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Well, yes . . . and no. Ideas are valuable property, and they’re own-able in the same way as your iPod, car, or house. In fact, talk to the CEO of any successful business from AT&T to Apple, Goodyear to Google, and they’ll tell you: it’s not their products that make them successful, it’s their ideas. Ideas they own.

So, you have to ask yourself: What’s more expensive - patenting your idea or giving away the profits to someone else?

It’s not just that patenting is less expensive than the potential downfalls of not patenting. It’s also less expensive than you think. While design patent fees start at $1,500 and utility patents at $3,000, there are a number of ways to minimize expenses. You may even be surprised to learn about potential reduced fees for the entire patent application process. In Patent Protection: A Practical Guide For Inventors I share the circumstances that can merit reduced overall fees as well as a number of ways to cut costs throughout the patenting process, in some cases to practically nothing (e.g, proving the initial conception date of your idea).

Want to hear more? Listen to my audiobook Patent Protection: A Practical Guide For Inventors.

For the cost of shipping alone (just $3), you’ll have a clear, inside view of the ins and outs of patent protection. If you don’t want to wait, order now . . .

. . . or read more about the information and insights my guide provides.

You have an idea and you’re eager to bring it to market, or to know if there is any real interest. It is tempting to put the cart before the horse, jumping into the marketplace and putting your unprotected idea out there before you patent it. After all, why spend the money patenting an idea no one may want?

Consider this, the money you’ll spend testing your idea in the marketplace could have been spent securing its future. And, if you discover your idea is viable, you will have jeopardized that future. What if someone likes your idea and decides to do the same thing? What if they have more resources to bring it to market faster than you do? What if they patent the idea first?

Disputes over idea origination and ownership have a long history in this country - from the recent challenge by ConnectU to Mark Zuckerberg, fresh-faced CEO of social networking site Facebook to the long ago battle between Elisha Gray and Alexander Graham Bell over the telephone. Many argue that Gray’s design was superior, but Bell got there first. Then and especially in today’s competitive arena, there’s little room for second place in the patenting race. Have you heard of Elisha Gray?

The best way to profit from your idea is to own it.

The information below is found explicitly in Patent Protection: A Practical Guide For Inventors.

Let’s say you take your idea to a company. Unless it’s legally clear that you own the idea, they have no viable reason to pay you for it. Not only that - paying you could put them in serious jeopardy. A mid- to large-size company may have a dozen or more new ideas in their pipeline at any given time. How can they be sure they’re not paying for someone else’s idea? There is no way for them to be sure they don’t already have your idea in the works, nor can they be sure they’re not paying for an idea some company down the road is already working on. Buying or selling an idea that someone else may own spells trouble for everyone.

Keen, specific insights. You’ll find more in Patent Protection: A Practical Guide For Inventors.

I’m sure you can see why establishing patentability is an important first step.

Patents are valuable assets that give you ownership of your idea in the same way a “deed” shows you own a house or a “title” proves a car is yours. As with other owned property, you can generate revenue in a number of ways, including selling your idea outright for a lump sum payment. You could also lease it, use it as collateral for loans, leave it as an inheritance, or even become the exclusive manufacturer.

Now, for just $3 to cover shipping costs, you can receive Patent Protection: A Practical Guide For Inventors. Even a single small sized Café Latte at Starbucks® costs more. My useful guide offers a clear understanding of the role and importance of patenting as a key first step in the marketing process. It also tells you when provisional patent applications may be a useful part of your marketing plan and when you should avoid them.

Heard enough? Order Patent Protection: A Practical Guide For Inventors now.

Even if you choose not to order Patent Protection: A Practical Guide For Inventors, contact me for a free patentability assessment. Doesn’t it make sense to get experienced feedback on the potential patentability of your idea before you invest endless time, energy, and money to make it a reality? Having worked with innumerable inventors in a wide range of industries, I’m happy to offer this at no charge as a means of introduction, and it comes without a sales spiel. My only pitch is expert attention to your idea. You can reach me at 1-866-433-2288 or by email at JohnRizvi@IdeaAttorneys.com.

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The truth is, if you have an idea threatening to burst out of your mouth in a lavish gush, you should literally bite your tongue. Keep your secret and let it live to see the light of day. Tell it and you run the risk of losing patent rights permanently.

An important note here is that if you do seek the advice of any attorney for your patenting matter, you should only work with a patent attorney registered with and licensed to practice before the U.S. Patent Office. Registered Patent Attorneys are bound to secrecy by the Patent Office and are obliged to observe a strict Attorney/Client fiduciary duty. Although I would be honored to be your patent attorney, even if you select someone else, please verify their registration with the U.S. Patent Office by checking the Attorney Roster at http://des.uspto.gov/OEDCI/.

A key first step towards protecting your idea, before you even apply for a patent, is to document the creation of your idea. Patent Protection: A Practical Guide For Inventors provides low-cost ways to document and legitimize ownership of your idea, and it explains why sending yourself a copy of your idea in a Self-Addressed Stamped Envelope is not one of them!

This thorough, thoughtful handbook gives you specific, clear strategies for when, how, to whom, and under what circumstances to disclose your idea, as well as important warnings about the uses and limitations of Non-Disclosure Agreements, particularly in presenting your idea to companies. It also warns you about seedy tactics used by some unscrupulous marketers to exploit a new inventor’s idea and take advantage of their enthusiasm and inexperience.

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There is no law against an inventor preparing their own application for a patent. Even if you seek to file your own application, Patent Protection: A Practical Guide For Inventors will get you up to speed quickly on what you need to know. Keep in mind, however, that the preparation of a strong patent application is an extremely difficult endeavor that takes years of experience to master. This is because a patent application is not an “application” at all in the traditional sense. It starts as a blank document and requires hours of grueling attention to create both a clear, exactingly comprehensive specification of the idea and broad claims of sizable enough scope to secure maximum protection.

Patent applications are, in fact, largely recognized as one of the most difficult legal documents to prepare, often spanning a dozen or more pages and requiring several weeks of diligent care and attention.

Patent Protection: A Practical Guide For Inventors explains the application process and the expertise necessary to navigate it successfully, as well as the challenges of gaining approval through the U.S. Patent Office. Suffice to say it’s a rigorous, adversarial process between the patent attorney and the U.S. Patent Examiner that requires practiced skills, specialized knowledge, dogged patience, and impenetrable tact. Luckily, a qualified patent attorney can handle all of this for you.

Would you like to learn more about going from patent pending to patented? Order Patent Protection: A Practical Guide For Inventors.

I take pains to make the process easily understood and the subject matter engaging.

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Broad enough to be simple. Deep enough to be complete. Invaluable information now available for a limited time ONLY for the cost of shipping ($3).

Patent Protection: A Practical Guide For Inventors is a must-have handbook for the aspiring inventor. In this overview, we’ve only just touched on the insightful, informative topics my guide covers, including . . .

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